How SaaS Pricing and CLV Worksheets Work
Recurring revenue math you can audit

How SaaS Pricing and CLV Worksheets Work
SaaS pricing worksheets explore plan price, seats, and margin under assumptions you control. CLV worksheets extend the horizon with retention or lifetime inputs. Neither replaces cohort analytics from your billing system.
Price the plan
Start with list price and expected discounting, then contribution after variable delivery cost. Compare scenarios before you publish a public price page.
Estimate lifetime value
CLV multiplies revenue and margin by how long a customer stays (or uses churn you enter). Keep acquisition cost separate so payback stays honest. Fully loaded employee cost belongs on its own worksheet when support headcount dominates COGS.
Estimate CLV
Enter ARPU, margin, and lifetime or churn assumptions:
Customer Lifetime Value Calculator